I design and lead complex digital experiences in regulated industries, aligning strategy, systems, and craft to turn uncertainty into clarity.
Creative Experience Director
Ana Arambarry
Experience strategy • Creative direction • Experience systems
Transforming complex requirements into scalable, human-centered platforms
EdTech · Certification & Compliance
Teachers of Tomorrow
Implemented and systemized UX improvements across certification journeys, partnering with compliance, engineering, and marketing to deliver clarity without increasing technical debt.
My work bridges experience strategy, creative direction, and operational execution across EdTech, fintech, and SaaS.
Operationalizing Experience Strategy for Teacher Certification
EDTECH · REGULATED EXPERIENCE SYSTEM
Fintech · Enterprise Experience
Additional flagship case studies demonstrating experience leadership across regulated systems, compliance-driven journeys, and multi-stakeholder environments.
Designing State-Aligned Professional Learning Experiences at Scale
Led experience strategy and system design for state-specific professional learning pathways, translating regulatory complexity into clear, scalable educator journeys.
Design Systems & Campaign Experiences in Financial Services
Designed and executed digital campaign experiences within strict regulatory constraints, balancing brand expression, accessibility, and conversion.
How I lead experience design
I operate at the intersection of strategy and execution, defining experience direction, designing scalable systems, and working closely with engineering, compliance, and marketing to ensure ideas ship and endure.
My approach prioritizes clarity, trust, and long-term flexibility, especially in environments where requirements change and stakes are high.
Magnolia Creative
Led creative strategy and digital design for over 200+ client projects, partnering with founders and teams to build brands and platforms that aligned business goals with emotional resonance.
Visual systems and brand experiences that shaped my craft.
Earlier client and studio work that informs how I think about storytelling, composition, and cohesion, applied today through experience systems rather than surface aesthetics alone.