Redefining navigation and category pages for Z Gallerie

Simplifying Complexity to Enhance Discoverability

Analytics revealed low click-through rates, and competitor analysis highlighted simpler, mobile-first dropdown designs as industry best practices.

Observing heatmaps and user flows, we identified key issues such as insufficient filters, lack of featured product highlights, and visually cluttered grids. These insights guided us to create solutions that simplified the shopping experience and aligned with user behavior.

The existing navigation and category pages overwhelmed users with cluttered designs, redundant information, and poor prioritization. These issues made it difficult for customers to discover and browse products effectively, leading to high bounce rates and lost sales. Mobile usability was also inconsistent, detracting from the overall shopping experience.

  • Cluttered menus.
  • Lack of filtering options.
  • Poor mobile usability.

Research findings

To ensure our redesign addressed user needs effectively, we conducted a competitive analysis by reviewing navigation structures and category page layouts from top-performing e-commerce brands. By identifying best practices and pain points, we gathered insights on intuitive menu organization, responsive design, and engaging product displays. This research guided our design decisions, enabling us to create a solution that combined industry-leading trends with Z Gallerie’s unique brand identity.

MARKET ANALYSIS

THE CHALLENGE

NAVIGATION PAIN POINTS

Category Page Bottlenecks

Crafting an enhanced user journey for Z Gallerie

The website had not kept pace with the growth and change in customer shopping behavior. Additionally, the interface and user experience were overdue for an update to reflect the evolution of the industry and the brand. To improve the e-commerce experience for Z Gallerie’s customers, I led a comprehensive redesign of the navigation and category page structures. By addressing usability pain points and aligning the design with the brand’s premium aesthetic, we created a cohesive, intuitive, and visually engaging experience across all devices.

Insights that shaped our solution

To ensure Z Gallerie’s redesigned navigation and category pages were user-focused and aligned with industry best practices, I conducted a detailed competitive analysis. This process involved reviewing top-performing e-commerce platforms to identify trends and pain points in navigation structures and category page design. By comparing Z Gallerie’s old design with competitors, I uncovered opportunities to streamline the user journey and improve product discoverability.

COMPETITIVE RESEARCH

INTERIOR DEFINE

This design prioritized mobile usability by integrating collapsible filters and touch-friendly layouts, improving product search on smaller screens.

Responsive Filtering

ALL MODERN

Their dropdown menu featured intuitive grouping with a clear hierarchy, making it easy for users to locate desired categories quickly.

Simplified Navigation

CB2

By showcasing featured products and promotions at the top of their category pages, they guided users toward high-value items effectively.

Visual Hierarchy in Categories

Simplify Menus: Group categories logically and reduce cognitive load for users.

Prioritize Mobile Usability: Create touch-friendly dropdowns and responsive designs to enhance the mobile experience.

Highlight Key Products: Use visual hierarchy to showcase featured items and promotions, driving engagement and conversions.
Key Insights

A seamless, user-centric redesign

SOLUTION

To deliver a cohesive e-commerce experience, the navigation and category pages were redesigned simultaneously. Our holistic approach ensured consistency across the user journey, from finding the right category to filtering products efficiently.

Enhanced navigation for a better user experience

SOLUTION

Our redesigned menu integrates

EASY TO FIND CUSTOM PROGRAM INFORMATION

Improved Categorization: Logical grouping based on user behavior and popular searches.

Mobile Optimization: Touch-friendly dropdowns for better usability on smaller screens.

Visual Inspiration: Featured banners that highlight collections and promotions.
Enhanced Filtering Options: Expanded filters for price, color, and style with easy-to-use sliders and dropdowns.

Responsive Design: A dynamic grid layout that adapts seamlessly to all devices.

Visual Hierarchy: Highlighted categories for faster browsing.

Optimized category pages for improved user flow

SOLUTION

Key takeaways

IMPACT

The updated navigation and category pages provided an intuitive and visually engaging browsing experience for Z Gallerie's customers. Through user-centered design strategies, we were able to address key pain points, making navigation intuitive and engaging. Post-launch analytics revealed a substantial increase in category page visits and conversions, indicating the redesign's effectiveness in guiding customers to their desired products more efficiently.  By implementing a streamlined structure and applying customer insights, the redesign led to:

Increased engagement: Click-through rates improved by 25%.
Enhanced discoverability: Customers could locate desired products 30% faster.